Colorado Tourism Launches ‘Snow Virgins’ Campaign

I first heard about Colorado’s new snow campaign during a media event a few weeks back, but didn’t grasp the genius until speaking with a Colorado tourism representative on a bus ride through Guadalajara, Mexico last week. Like many tourism boards, Colorado has opted to run an interactive marketing campaign focused on showcasing their state, while collecting a plethora of user-generated content.

Known unofficially as ‘Snow Virgin’s,” the lucky winners will get to spend three months tromping around Colorado on skis, snowboards, gondolas and snowmobiles. During their time the participants will shoot video, write blogs, tweet and help populate Colorado’s facebook page. From a content creation standpoint the cost is relatively cheap, but from a quality standpoint it’s a gamble. The reality is, Colorado and other tourism boards need to find a way to incorporate both user-generated content with professionally produced content on their site and this is a step forward in doing that. As a multimedia production company we could look at this from two ways — they are devaluing our business or they are realizing it’s important to have lots of branded content on their site — and we like to think it’s the positive and not the negative. Why? Because the more tourism boards opt to produce their own content the more they will need a wide range of production value and we fit in the spectrum. So rock on Colorado and good luck with the campaign.

If you want to enter make sure to check out their site and upload a video and of course good luck to you!

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