Petzl Wins Big With Timmy O’Neill Video

Face it corporate America no longer can using just a “sizzle” video promote your gear. Case in point is this video produced by Momentum Media for Petzl’s new line of climbing harnesses. Thought a tad bit long, just over five minutes, Petzl is able to tap into the heart and soul of climbers everywhere. Of course having climbing stud and all around hilarious guy Timmy O’Neill helps to, but the fact remains Petzl is ahead of the curve and other companies should be taking notes.

Things the video does right:

• Makes us laugh without trying to do too much. The outtakes are hilarious, but the real humor is in Timmy O’Neills antics and the quick editing.
• Petzl is obviously selling something here, but they aren’t pushing the product in an annoying way. Sure it takes a while to even know what they are taking about, but it works because O’Neill commands attention and the video footage is not grainy flip footage.
• The production value is relatively high. Climbers expect a level of quality when it comes to how their sport and image is portrayed and this video fits in.
• And the big takeaway for Petzl is this is the type of content that typically gets repurposed by various media outlets on blogs and social networking sites.

So take a moment and check it out. Even if you’re not into climbing it will be hard to not be entertained.

- Petzel Harnesses by Timmy O’Neill

Advertisement